Dinakaran's advertisement in SUN TV
If you are a constant watcher of Sun TV, your memory will be filled with "Dinakaran" all over! Every fifteen minutes, there is an advertisement for Dinakaran - saying that it is just 1 rupee. There is a caption for Dinakaran as well - "Soooper Maa".
I would say that Dinakaran had reached every corner of Tamil Nadu state. When I called India from US to my relative's place and also my home there - I was told they are getting Dinakaran!!!
Dinakaran had become a success for sure!! In addition to that, there is Tamil Murasu, which is an evening newspaper, while Dinakaran is a morning newspaper. It is all because of repetitive advertisement and also the referral programs between all the channels of Sun Network.
There are lot of things to be learnt from Sun Network, for business!! Please monitor Sun Network's business to understand lot of business!!!
posted by Madurai Machan at
4/03/2006 07:25:00 PM
2 Comments:
i think nobody can top dhina thanthi.....
it sells close to 1 crore copies everyday.....
the advertising may be good,but no1.naazhidal tag is somewhat disturbing
By
அருண், at 4/04/2006 12:08:00 AM
You might be right, as per the exact statistics, Saint and Sinner.
I am not sure which one is top right now - but the way the advertisement is shown and the number of times the ad is shown must have hit the crowd's head!
thanks for checking into madeinmadurai blog!
By
Madurai Machan, at 4/04/2006 09:08:00 PM
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